We’re here to help buyers learn the who’s, what’s, when’s, where’s, why’s, and how’s of buying CBD.

Because CBD isn’t regulated by the FDA, it’s on us, the consumers, to scour the market for the best products. This may feel overwhelming at times. Which companies can you trust? Does CBD actually work? The questions swirling around your mind may be endless, which is where we come in!

For decades, Green Entrepreneur has been the premier source of industry news, tips, and inspiration. Now, we’re using our expertise to help break down the who, what, when, where, why, and how of it all so you come away with the confidence you need as you shop for CBD.

1. What Are CBD & THC?

Both CBD and THC are both compounds that naturally occur in certain plants.

The hemp plant contains a higher concentration of CBD and a lower concentration of THC than other plants. To be considered federally legal to use in the United States, there must be less than 0.3 percent THC present in CBD products.

THC is also known for giving you a “high” sensation, while CBD does not. You can’t get high by using CBD products.

2. What Is Full-Spectrum CBD?

Experts emphasize the importance of using “full-spectrum” CBD, meaning that all the bioactive components of the hemp plant are included. The result is what is commonly referred to as the “entourage effect.” This is when the terpenes and cannabinoids from the plant work together to give you unique effects and benefits.

THC, even in very small doses, enables that entourage effect to happen. Because legal CBD products sold in the U.S. are limited to less than 0.3 percent THC, the terpenes and cannabinoids present solely function to help your body without feeling “high.”

3. Why Is COA Important?

It’s imperative to keep an eye out for a COA, or certificate of analysis, as you scour shops and websites for the best CBD products. When a product provides this documentation, it means the amount of CBD the manufacturer claims is in the product is accurate.

Keep in mind, as you're researching the COA for a given product, it must come from a third-party source in order to ensure objectivity. Don’t purchase products that have a certificate from the makers or sellers.

4. Where Should I Buy CBD Products From?

In addition to looking out for a COA, check labels and online details for information about where CBD products are produced.

Depending on where in the world the hemp is cultivated, some products may contain dangerous chemicals, which is why we recommend buying from U.S. manufacturers. The 2018 Farm Bill classifies hemp as an agricultural crop, therefore, domestically-grown hemp has stricter quality control standards.

5. Who Can I Trust to Sell High-Quality CBD Products?

While there are so many CBD brands out there, and new names emerging every year, it can be hard to know who to turn to as a trusted source. Keeping the “Why” and “Where” in mind from above is a good starting point, but you should also pay attention to who you’re buying from. Credible businesses are established in the industry and are transparent in their communication.

6. How Is CBD Sold?

Depending on what you are using CBD for and what your preferences are, it can be found in many different forms, including

• Tinctures
• Creams
• Gummies
• Sport Sticks
• Bath Salts
• Oils

If you're just getting started with CBD, we recommend sticking to something common and straight-forward like a bath salt, sport stick, or tincture.

7. How Do I Know My Dosage?

We recommend first discussing CBD usage and dosage with your doctor, but if you’re eager to start using your CBD product, then we can help you figure out the difference between a low and high dosage.

Keep in mind if you regularly use CBD that you may need a higher dosage than those we’re about to recommend. A typical low dose can be anywhere from 10 milligrams to 25 milligrams. For tinctures, this is typically one full dropper.

A higher dose would look something like 300 milligrams up to 600 milligrams. But as a rule of thumb, it’s better to start off slow and figure out what your body can handle, especially if you're new to CBD.

8. How Long Does It Take To Work?

It can depend on the dosage and delivery mechanism. Topicals can kick in after an hour or two but you can usually feel effects from tinctures within about 15 minutes. A number of factors can influence the timeline from dosage, frequency, body weight, and product quality.

9. When Should I Take CBD?

It all depends on the purpose of your CBD usage.

After physical activity: If you have an active lifestyle—whether you regularly work out, play sports, or even just run between meetings every day—then using a CBD roll-on or sport stick may be perfect for you.

In the evening: We recommend using bath salts and PM tinctures after work or just before bed. These products can help you unwind and get the rest and relaxation you need.

In the morning: Including an AM tincture as part of your morning routine can help you stay focused throughout your day so you can tackle the tasks at hand.